PRE-CONFERENCE TRAINING

From Claims to Proof:
Integrating Tiered Certification into Governance, Visitor Experience & Market Positioning

🎟️ get tickets
why attend
What You Will Gain
Key Topics
Who Should Attend

Dates: 26 – 27 October 2026

Day 1: 9:00 – 17:00 – Day 2: 9:00 – 15:00

Place: Kranj, Slovenia

Training Language: English

Fees (inc. VAT)

  • Regular    €375.00
  • ACP Members   €320.00
  • Early Bird   €290.00

Why Attend?

 

Sustainability certification is increasingly becoming regulated. Businesses and destinations must ensure their claims are valid, conclusive, and verifiable to promote transparency and prevent greenwashing. 

Building on the lessons learned from over 200 destinations in our Awards and Certification Program, this training highlights performance insights, common challenges, and proven practices. 

It also aims to support destinations transition into the new tiered certification program while strengthening their ability to credibly communicate audit results and embed strategies into visitor experiences.  

What You Will Gain

  • Clear understanding of the new Tiered Certification structure and transition process
  • Strategies to align governance, KPIs, marketing, and product development
  • Tools to communicate sustainability credibly and avoid overclaiming
  • Concrete lessons from real destination case experiences

Key Topics Covered

 

    From Sustainability Claims to Verified Performance

    Understanding regulatory shifts (including EU developments) and the new tiered certification programme.

    Cross-Department Alignment

    Bridging sustainability and marketing through evidence-based positioning.

    Using Audit Evidence in Storytelling

    Turning KPIs and performance results into credible narratives and aligning communication with verified results.

    Certification as a Change Management Framework

    Embedding sustainability into governance and decision-making structures.

    Making Sustainability Visible in the Visitor Journey

    Connecting climate, biodiversity, and local economy priorities to experience design and market positioning.

     

    Who Should Attend?

    Ideal for destinations preparing to transition into Green Destinations’ new Tiered Certification Program or seeking to strengthen alignment between governance, performance, and market positioning.

    This workshop is designed for:

    • Destination management professionals
    • Sustainability and policy managers
    • Marketing and communications teams
    • Visitor experience and product development leads

    Secure your spot today!

    For more information about this training or group bookings, contact first: training@greendestinations.org

    🎟️ get tickets