WELCOME TO GD2026 KRANJ, SLOVENIA
Speakers and Panelists
Keynote Speakers
We are pleased to welcome the keynote speakers for GD2026 Kranj. Their expertise, insights, and inspiring perspectives will help shape the conversations throughout this year’s conference.

Dr. Maja Turnšek
Dr. Maja Turnšek is an Associate Professor at the University of Maribor’s Faculty of Tourism in Slovenia and heads the Master’s Study Programme in Tourism Destinations and Experiences. Her research focuses on the intersections of climate change, communication, and working conditions in tourism. She has led several research projects, including the national project Climate Change and Sustainable Tourism in Slovenia, which focuses on both climate change adaptation and mitigation. Some of the project outputs are available in English, including an industry report and a scientific report on the climate adaptation needs of Slovenian tourism.
KEYNOTE SPEAKER DAY 1

Dr. Jens Thraenhart
Dr. Jens Thraenhart is the CEO of Chameleon Strategies, a venture incubator and investor in the travel and tourism industry, and founder of Destinspire — the home of Passion-Tourism, PassionExplorer.com, and Saudi Outbound. He served as CEO of Barbados Tourism Marketing Inc. (2021 to 2023), Executive Director of the Mekong Tourism Coordinating Office (2014 to 2021), and most recently as Advisor to the Saudi Tourism Authority (2024-2026). During his tenure in Barbados, the destination received the Green Destinations Award in the climate and environment category. He is the author of The Passion-Tourism Economy series, with the first book in the series, “The Devotion Dividend,” published in October 2026. He is co-founder of High-Yield Tourism and AsiaTravelTrends.com. For more than a decade, he has curated global travel and tourism innovations and campaigns on TourismCampaigns.com and Innovation.travel. He writes on destination strategy and balanced tourism at BalancedTourism.com. He holds a Doctorate from The Hong Kong Polytechnic University and a Master’s from Cornell University, and serves on the board of the UN Tourism Affiliate Members.
KEYNOTE SPEAKER DAY 2
Special Attendees
We are proud to welcome our special guests from Kranj and Slovenia to GD2026. Representing a country recognised for its innovation, culture, and commitment to sustainability, they reflect Slovenia’s growing leadership in sustainable tourism.
MSc. Leon Korošec
State Secretary, Ministry of Economy, Labour and Sport
Klemen Malovrh
Director, Institute of Tourism and Culture Kranj
Speakers
Introducing our GD2026 Moderators and Speakers: A diverse group of voices in sustainable tourism who will share their insights, experiences, and destination perspectives on the conference’s key themes.
Miori Nishida
Yanagawa City, Japan
Masatoshi Ujiie
Yanagawa City, Japan
Lauri Alhojärvi
Silvacultura Ltd., Finland
GD2026 GLOBAL CONFERENCE IS POSSIBLE THANKS TO THE
Event Organisers
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